A great vision has the following characteristics:
- It is simple and idealistic, appealing to core values. These can be personal core values or a company’s core values;
- It is challenging but also realistic. A vision is usually expressed in a way as to appear far reaching, but people must feel like that it can, somehow, be achieved;
- It provides focus, serving as a guide when decisions have to be made;
- It provides clear benefits. If you want people to follow your vision, you’ll have to provide one that they can invest in (emotionally first and actively later on).